Why is SEM Essential?

PPC and SEM (search engine marketing) is an advertise platform that allow’s you to craft ads and serve them to users who are actively searching for solutions you have to offer.

Through use of search intent via keywords, in-market audience targeting & demographics we put your message in front of the right audience at a key point in the boat buyer’s customer journey and sales cycle.

While SEO and organic ranking is very important to your visibility and online success, Paid search can reach where SEO/organic sometimes cannot. Paid Search gives you CONTROL over what traffic & prospects you want to capture. In short there are few better avenues to put your message in front of the right audiences at a key point in the boat buyer’s sales journey.

How It Works?

In terms of google as a marketing platform, it is essentially a live market where advertisers target keywords (based on various variables such as users location, audience interests/in-market segments, & more. When a user enters a search for “boat dealers near me”, google launches a live auction in real-time where all advertisers within this geo-region are entered and ultimately the advertiser with the highest bid will win this auction and how in the highest placement as an ad results for this search.

How Do We Go About It?

We first define your target audience based upon keywords and audience segments that Google will use to pair with a user’s search. When a match is made, Google will choose to show a handful of ads it identifies as the best fit for the user’s search based upon a combination of your keyword bid, ad relevency and historical performance.


While blindly setting up a generic account structure and an economy campaign strategy model, you can get off the ground and driving clicks in high volume with just a few days. However without proper account structure balance, targeting, keyword management, analysis, A/B testing and seeking new trending opportunities budgets can easily be misspent. An effective PPC budget should consider proper professional management as well as the SERP is a constantly moving target.

Here at Native, our marine industry experience gives us an edge to put the proper strategies in place to place you in front of the competition and efficient use of your marketing budget.





We pride ourselves in the results we deliver from writing compelling ads, analyzing and identifying the most engaging audience segments and keeping a narrow focus on only the highest value prospects to deliver the maximum results for your advertising dollars. Reach out to our team today to get your dealership on Google ads today.